Social Media Marketing
Shaping social strategy across brands
Movement Strategy, ATTN:, Weber Shandwick
Platform Strategy
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Social strategy playbooks
Content & editorial strategy
Campaign strategy & integrated planning
Competitive audits & landscape analysis
Audience insights & ecosystem mapping
Social workflows & operating models
Cross-functional planning & alignment
Performance analysis & measurement frameworks
POVs on trends, culture & best practices
Strategic narratives, pitch support & presentation development
Crisis response & escalation frameworks
Platform & toolkit recommendations
Spellbound by Sweden
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Weber turned to some of the biggest cultural trends (mysticism, fantasy, and the supernatural) to create a haunting audio experience based on Swedish folklore.
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Build awareness.
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In collaboration with Weber's Influence team, we ideated ways to bring this campaign to life on social media.
This entry won The Webby Awards: Winner in Advertising, Media & PR (Tourism & Leisure) as well as as other distinctions.
Powering campaigns with social listening
Texas Instruments
Customize Your Calc
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We asked our audience to share their most unique creations for a prize.
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To increase brand love & positive sentiment.
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From realistic portrayals of Einstein to Monet-style art, we saw over 300 entries of exceptional calculator art. Our audience was excited to participate, and it was an easy ask since they were already tapping into this trend.
Spread Math Love
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Using fun, easy content and regular surprise-and-delights, we capitalized on a love of math in unique ways.
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Increased engagement & positive sentiment.
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This content was often our most popular and helped us exceed our KPI goals year-over-year, rising 38% in followers, for example.
May the 84 be with you
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Tapping into 'May 4th' (i.e., Star Wars Day) for a fun teaser on the TI-84 Python release.
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Increased engagement & positive sentiment.
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This announcement landed on a popular day that resonated with our audience—garnering 10K views.
Shifting posts from selling to informing
Changelabs
Scale Up To Green
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Using minimal design, the strategy highlighted key benefits and features to amplify content around the hybrid accelerator.
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Increase brand awareness & visual cohesiveness.
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We saw increased lead generation from startups looking to scale their business and a rise in impressions on new posts.
Egypt VC Summit
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Using bold, striking content, the LinkedIn strategy emphasized speakers, what to expect, and more in descriptive and enticing ways. This included incorporating untapped tools like LinkedIn polls to generate conversation while simultaneously learning more about our audience.
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Generate awareness.
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By pairing bold visuals with informative copy and behind-the-scenes glimpses, the aim is to drive sign-ups and attract newcomers to this exclusive event.
Beatbox Dsgn
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Building a strategy and branding guidelines for Changelabs' sister agency, Beatbox Dsgn.
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Generate awareness and establish credibility.
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Provided the tools and guidelines for the agency to build upon organically, growing the audience to 800 followers in one month.