Selected Works
Texas Instruments
An evergreen social campaign that celebrated the joy of math through community-driven content and an intentional brand refresh, helping drive an overall increase in followers while exceeding annual KPI goals.
Role
Social Strategy • Content Strategy • Brand Identity • Campaign Development
Results
+38% YoY follower growth
Exceeded annual social KPIs
Top-performing recurring content series
Spread Math Love
Weber Shandwick
Contributed to the social strategy for an award-winning tourism campaign, collaborating with Weber's Influence team to translate the creative platform into social-first activations through platform strategy, content planning, and culturally relevant trend opportunities.
Role
Social Strategy • Platform Strategy • Trend & Cultural Insights • Content Planning
Results
Built awareness through social-first storytelling
Supported cross-functional strategy across creative and influencer teams
Spellbound for Sweden
Texas Instruments
A community-driven social contest that tapped into the growing calculator art trend, encouraging users to share their own creations and generating more than 300 submissions.
Role
Social Strategy • Campaign Development • Community Engagement
Results
300+ contest entries
Strong user-generated content participation
Capitalized on a timely social trend
Customize Your Calc
Texas Instruments
A culturally relevant product teaser that leveraged the momentum of Star Wars Day while navigating legal and brand guidelines, turning the TI-84 Python release into a timely social moment that resonated with the community.
Role
Social Strategy • Content Strategy • Campaign Development
Results
10K+ views
Increased engagement
Positive audience sentiment
May the 84 be with you
Changelabs
Developed a streamlined social content system for a hybrid accelerator program, using a clean, consistent visual approach to make key benefits easier to communicate while supporting a more sustainable publishing cadence.
Role
Social Strategy • Content Design • Brand Consistency
Results
Increased startup lead generation
Higher impressions on new posts
Established a scalable, cohesive content framework
Scale Up To Green Accelerator
Beatbox Dsgn
Built the social foundation for a newly launched design agency, defining the brand's social strategy, content framework, and visual guidelines to support awareness and long-term organic growth.
Role
Social Strategy • Brand Strategy • Content Planning • Social Design
Results
800 followers in the first month
Launched a cohesive social brand presence
Developed reusable content templates and guidelines
Organic Growth & Brand Launch
Social Strategy Work
Selected social strategy frameworks covering audience insights, content direction, and campaign planning. Edited and anonymized for confidentiality.