Selected Works
Texas Instruments
Led an intentional brand refresh focused on redeveloping content across all platforms for maximum relevance. This was a cross-collaborative effort across agency and in-house creative teams that resulted in revitalized branding guidelines.
Role
Social Strategy • Content Strategy • Creative Direction
Results
+38% YoY follower growth
Exceeded annual social KPIs
Creative Refresh
Beatbox Dsgn
Built the social foundation for a newly launched design agency, defining the brand's social strategy, content framework, and visual guidelines to support awareness and long-term organic growth.
Role
Social Strategy • Brand Strategy • Content Planning • Content Design
Results
800 followers in the first month
Launched a cohesive social brand presence
Developed reusable content templates and guidelines
Organic Growth & Brand Launch
Weber Shandwick
Contributed to the social strategy for an award-winning tourism campaign, collaborating with Weber's Influence team to translate the creative platform into social-first activations through platform strategy, content planning, and culturally relevant trend opportunities.
Role
Social Strategy • Trend & Cultural Insights • Content Planning
Results
Built awareness through social-first storytelling
Cross-functional strategy across creative and influencer teams
Spellbound for Sweden
Texas Instruments
Collaborated on a back-to-school driven quiz accompanied by an AR filter designed for Instagram Stories.
Role
Social Strategy • Community Engagement • Experimental
Results
15K AR filter impressions
650K impressions
Calculate Your Color
Texas Instruments
A community-driven social contest that tapped into the growing calculator art trend uncovered through social listening, encouraging users to share their own creations.
Role
Social Strategy • Campaign Development • Community Engagement
Results
12.5% Engagement Rate
760K impressions
Customize Your Calc
Changelabs
Developed a streamlined social content system for a hybrid accelerator program, using a clean, consistent visual approach to make key benefits easier to communicate while supporting a more sustainable publishing cadence.
Role
Social Strategy • Content Design • Brand Consistency
Results
Increased startup lead generation
Higher impressions on new posts
Established a scalable, cohesive content framework
Scale Up To Green Accelerator
Social Strategy Work
Selected social strategy frameworks covering audience insights, content direction, and campaign planning. Edited for confidentiality, password protected.