I started my journey more than 12 years ago at Al Jazeera English during the Arab Spring, where I used Twitter to secure guests for breaking news segments. It was my first experience with how digital platforms could shape conversations in real time, and I’ve been hooked ever since.

After earning my master’s in Journalism, I moved into agency work, helping Boston-based brands build their social presence from the ground up. Social quickly became both my creative outlet and my strategic focus, leading me to freelance across industries while developing content designed to grow audiences and drive engagement.

Since 2019, I’ve led social for @TICalculators at Texas Instruments, served as Director of Social Strategy at Weber Shandwick, and partnered with companies like Changelabs, Torro Media, and ATTN:, supporting AT&T in shaping cross-channel strategy and connecting social storytelling to broader business goals.

Today, I’m Associate Director of Content & Engagement at Movement Strategy, where I lead enterprise-level content strategy and engagement operations for Amazon and other national brands.

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