Consulting

I specialize in building and advising on social media strategies that connect audience insight, cultural behavior, and performance data into clear strategic direction for high-performing content.

Areas of Focus

  • Social & Content Strategy

  • Campaign & Launch Strategy

  • Audience & Cultural Insights

  • Messaging & Content Frameworks

  • Performance & Strategic Analysis

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Offerings

Every brand is different, so engagements are tailored to specific goals, challenges, and outcomes.

  • For brands seeking a clear social direction, audience strategy, content framework, and roadmap for growth.

    Includes:

    • Audience & platform assessment

    • Content and performance audit

    • Competitive & category review

    • Audience insight identification

    • Content pillars & strategic themes

    • Messaging and positioning recommendations

    • Channel-specific guidance

    • Strategic roadmap & next-step recommendations

  • For brands building campaigns, launches, or ongoing content programs.

    Includes:

    • Campaign strategy & narrative development

    • Content ecosystem design (what to post, where, and why)

    • Creative direction and briefing frameworks

    • Platform-specific content guidance

    • Cross-functional alignment support

  • For brands already active on social but needing performance improvement.

    Includes:

    • Performance and content audit

    • Insight-led optimization recommendations

    • Testing framework (creative + messaging + formats)

    • Audience refinement and segmentation insights

    • Ongoing strategic iteration support

  • For ongoing collaboration with internal teams.

    Includes:

    • Embedded strategic support for content + campaign development

    • Ongoing briefing and creative direction

    • Cross-functional alignment (creative, analytics, stakeholders)

    • Real-time performance feedback loops

    • Strategic advisory across initiatives

The Process

Discover

Deep dive discovery and analysis to understand your brand.

Collaborate

Work collaboratively from the start to ensure alignment and clarity.

Strategize

Establish the strategic lens for content, messaging, and execution.

Refine

Evaluate performance and feedback to sharpen strategy and improve outcomes.

Let’s Work Together

If you're interested in working with me, complete the form with a few details about your project and I’ll be in touch within 48 hours.